Veyra is the intersection of science, story, space and place, informed by lived experience.

Veyra is founded by Elizabeth (Liz) Ball, MSc, a translational scientist, researcher and lifelong photographer, through the brand, Veyra she brings together more than 15 years of scientific experience and two decades of visual practice.

Liz has worked across clinical research, biotechnology, geodemographic marketing, and photography with a through line spanning women’s health, creative and beyond.

Her strength is the ability to move between worlds: interrogating the evidence, finding the story and shaping how complex ideas are ultimately understood and experienced. Veyra brings the analytical and creative together with rigour and imagination. From bench to bedside to brand.